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keratin conditioner
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Price range
Great$6.02–$45.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 67K searches
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,663.06avg incumbent reviews — the moat a new listing must climb