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keratherapy shampoo and conditioner
Worth a lookShows searches that convert (17.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$41.04avg listing price — sweet spot $15–$100
Price range
Incredible$26.84–$59.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great446.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Market size
Okay$146K$146K/yr · 21K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand