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47

kerasys shampoo and conditioner

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 21Conversion 26Competition 77Returns 93Price range 91Avg price 95Brand share 0Review moat 81Quality gap 43

Avg price

Incredible$27.22

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$13.08–$50.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great386.3

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$69K

$69K/yr · 123K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products