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kerastase nutritive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$26.83–$64.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.79avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Market size
Okay$226K$226K/yr · 73K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,212.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand