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kerastase heat protectant spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.48avg listing price — sweet spot $15–$100
Price range
Incredible$26.37–$49.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Okay$219K$219K/yr · 50K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,242.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand