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kerastase hair oil
Worth a lookShows a $4.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$4.5M$4.5M/yr · 1.4M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$36.27avg listing price — sweet spot $15–$100
Price range
Great$9.99–$58.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,272.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand