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kerastase gloss absolu
Launch itA $1.2M/yr market growing +24.8% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$32.13avg listing price — sweet spot $15–$100
Price range
Great$7.75–$64.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 444K searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,624.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand