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kerastase dual action repair
Skip itSoft demand (-86.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible83.64avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$19.73avg listing price — sweet spot $15–$100
Price range
Great$10.02–$32.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 17K searches
Growth
Bad-86.2%90-day search growth — must beat 0% to launch