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54

kerastase blond absolu

Worth a look

Shows sweet-spot pricing room ($26.81–$71.69), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 53Growth 75Conversion 79Competition 23Returns 94Price range 95Avg price 92Brand share 0Review moat 25Quality gap 33

Price range

Incredible$26.81–$71.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$54.49

avg listing price — sweet spot $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Growth

Great+60.6%

90-day search growth — must beat 0% to launch

Market size

Good$337K

$337K/yr · 77K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,716.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products