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kenra
Launch itA $7.1M/yr market growing +31.6% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$7.1M$7.1M/yr · 2.5M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Price range
Great$9.61–$37.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,650.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand