41
kate spade perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Incredible$28.96–$100.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$65.53avg listing price — sweet spot $15–$100
Review moat
Good1,028.6avg incumbent reviews — the moat a new listing must climb
Market size
Good$313K$313K/yr · 227K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price