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kate somerville exfolikate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$35.19avg listing price — sweet spot $15–$100
Price range
Incredible$21.30–$66.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Okay2,194.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$129K$129K/yr · 23K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand