48
kat von d
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.84avg listing price — sweet spot $15–$100
Review moat
Great179.65avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.04–$71.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 233K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand