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just ingredients deodorant
Worth a lookShows beatable incumbent ratings (4.1★), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Market size
Good$473K$473K/yr · 391K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,877.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.01–$19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand