45
jumbo scrunchies
Skip itSoft demand (-2.4% this quarter) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Okay$4.80–$22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.17avg listing price — sweet spot $15–$100
Market size
Okay$151K$151K/yr · 461K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,700.11avg incumbent reviews — the moat a new listing must climb