52
jumbo chapstick
Worth a lookShows low returns (0.4%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$3.77–$68.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$243K$243K/yr · 297K searches
Review moat
Okay2,036.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-26.8%90-day search growth — must beat 0% to launch