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jon renau wigs
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$83.30avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Okay2,468.02avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 122K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.19–$529.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price