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joico youth lock shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.89avg listing price — sweet spot $15–$100
Price range
Incredible$21.93–$77.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good528.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 9K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand