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johnsons foot soap
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$180K$180K/yr · 201K searches
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Review moat
Bad6,438.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.73–$10.90cheapest to priciest tracked listing — scored on the share inside $15–$100