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jergens soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 950K searches
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Avg price
Bad$8.10avg listing price — sweet spot $15–$100
Review moat
Bad13,148.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.28–$12.44cheapest to priciest tracked listing — scored on the share inside $15–$100