36
jelly lipstick
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.82avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,888.21avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.92–$16.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 47K searches