54
jelly gel nail polish
Worth a lookShows low returns (1.5%), but a deep review moat (10,533 avg reviews) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$5.09–$86.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$441K$441K/yr · 1.7M searches
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,533.44avg incumbent reviews — the moat a new listing must climb