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jelly eyeshadow stick
Skip itPrices mostly outside the sweet spot ($5.72–$14.60) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+58.8%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,059.36avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.22avg listing price — sweet spot $15–$100
Market size
Bad$45K$45K/yr · 202K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$5.72–$14.60cheapest to priciest tracked listing — scored on the share inside $15–$100