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jelly blush
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,027avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.12–$26.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 379K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch