51
japanese shampoo and conditioner
Worth a lookShows low returns (0.9%), but a small market ($143K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$31.14avg listing price — sweet spot $15–$100
Price range
Great$13.87–$56.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,434.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 144K searches