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japanese lip balm
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Price range
Good$4.70–$27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,989avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$131K$131K/yr · 103K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf