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japanese body wash
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great457.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$10.97–$23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 84K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Low Review Barrier