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jade eye mask
Skip itSoft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Great$6.97–$40.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good661.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 120K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.9%90-day search growth — must beat 0% to launch