36
iv start kit
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.36avg listing price — sweet spot $15–$100
Price range
Great$5.10–$101.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great354.4avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Okay$102K$102K/yr · 354K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale