36
iv catheter
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.06avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great248.93avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.22–$104.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 128K searches