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item brow chow warm blonde
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Price range
Okay$5.96–$22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$193K$193K/yr · 100K searches
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad15,602.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand