65
itchy scalp
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Price range
Great$6.71–$41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$813K$813K/yr · 376K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,063.22avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand