40
it cosmetics primer
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Price range
Great$14.40–$37.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,752avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 15K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand