50
it cosmetics mascara
Worth a lookShows searches that convert (16.1% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$14.54–$22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$473K$473K/yr · 148K searches
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,014.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand