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isopropyl myristate
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.16avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great239.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.80–$105.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 44K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Low Review Barrier