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island oil jamaican mango lime
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.66–$29.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,789avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 168K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand