50
iridescent nail polish
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($1.03–$15.33) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.57avg listing price — sweet spot $15–$100
Review moat
Bad13,984.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 248K searches
Price range
Bad$1.03–$15.33cheapest to priciest tracked listing — scored on the share inside $15–$100