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instituto espaol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Price range
Okay$6.00–$21.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,645.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand