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innisfree vitamin c serum
Worth a lookShows a sweet-spot price point ($29.14 avg), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$29.14avg listing price — sweet spot $15–$100
Price range
Incredible$25.68–$32.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+81.8%90-day search growth — must beat 0% to launch
Review moat
Great333.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 52K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand