56
innbeauty project
Worth a lookShows a thin review moat (80 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible80avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Incredible$32.93–$63.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.29avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good$670K$670K/yr · 219K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand