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55

ingrown hair oil

Worth a look

Shows low returns (0.3%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 48Growth 61Conversion 73Competition 24Returns 98Price range 83Avg price 95Brand share 25Review moat 24Quality gap 53

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.83

avg listing price — sweet spot $15–$100

Price range

Great$10.22–$42.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+38.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$262K

$262K/yr · 157K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad6,045.36

avg incumbent reviews — the moat a new listing must climb

Search terms