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indigo powder for hair
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.90–$32.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$271K$271K/yr · 263K searches
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,087.84avg incumbent reviews — the moat a new listing must climb