40
imari perfume by avon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$25.93avg listing price — sweet spot $15–$100
Price range
Great$10.59–$42.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good964.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 59K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier