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illiyoon sunscreen
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Price range
Great$10.77–$54.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.25avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+51.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,261.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 113K searches
Signals No Dominant Brand