51
ilex skin protectant paste
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Price range
Great$7.08–$57.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$627K$627K/yr · 509K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,906.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand