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il makiage self tanner
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.51avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$6.56–$67.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad10,743.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 67K searches