52
il makiage primer
Worth a lookShows a $4.7M/yr market, but soft demand (-58.7% this quarter) keeps it on the watch list.
Market size
Incredible$4.7M$4.7M/yr · 2.7M searches
Avg price
Incredible$45.78avg listing price — sweet spot $15–$100
Price range
Great$14.11–$87.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,346.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-58.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand