41
igora
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Market size
Good$488K$488K/yr · 786K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good$11.06–$19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,908.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand