35
ice roller and gua sha
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.18–$22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad13,054.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 23K searches