45
hygiene kit
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great128.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great$62.90avg listing price — sweet spot $15–$100
Price range
Good$17.15–$178.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$151K$151K/yr · 125K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.3%90-day search growth — must beat 0% to launch